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Essay

The Turnaround Ford Motor Company

Essay specific features

 

Issue:

Business

 

Written by:

Dawn J

 

Date added:

May 24, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1505

 

Was viewed:

1667 times

 

Rating of current essay:

 
Essay content:

In 2007, Ford revenues increased to $173.9 billion, while producing over 6.5 million automobiles. Also in 2007, Ford received more initial quality survey awards from J. D. Power and Associates than any other automaker, with five vehicles ranking at the top of their categories, and fourteen vehicles ranked in the top three...
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Ford pioneered methods for large-scale manufacturing of cars, large-scale management of an industrial workforce, and the assembly line. During the 1990s, Ford sold large numbers of vehicles, focusing on more profitable pickups and SUV’s in a growing US economy with low fuel prices. In the last several years, legacy healthcare costs, higher fuel prices, and a faltering economy led to falling market shares, declining sales, and shrinking profit margins...
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