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Essay

The Vermont Teddy Bear Co. Inc.: Challenges Facing a New CEO

Essay specific features

 

Issue:

Business

 

Written by:

Lisa M

 

Date added:

December 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 3009

 

Was viewed:

3892 times

 

Rating of current essay:

 
Essay content:

Since its inception, the company's focus has been to design, manufacture, and direct market the best teddy bears made in America; using quality American materials and labor (Wheelen & Hunger, 2004). Throughout the late 1980's and into 1994, VTBC experienced a great deal of success and profitability due to the initiation of the Bear Gram marketing strategy; so much so that it became overwhelming for the entrepreneur, John Sortino, to oversee...
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By 1995, Mr. Sortino stepped down and supported the hiring of a new CEO that would lead the company from an entrepreneurial company into its future success as being a professionally managed organization (Wheelen & Hunger, 2004). CASE ISSUES AND SUBJECTS Manufacturing Industry Bear Market Executive Leadership Patents, Trademarks, and Licenses Ownership Finance Company Philosophy Products and Services Marketing Strategies Distribution Methods Facilities and Operations Human Resource Management II...
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General issues of this essay:
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