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Essay

The Vermont Teddy Bear Company

Essay specific features

 

Issue:

Business

 

Written by:

Ross M

 

Date added:

July 10, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 909

 

Was viewed:

6591 times

 

Rating of current essay:

 
Essay content:

The list is as follows: ?| Confusion with the Company?¦s tagline ?| Two different CEO?¦s in a short time period/ different views of operation ?| Changes in retail locations ?| Changes in the competing marketplaces As for the chart, please review it below: The company changed their name from the ?§Vermont Teddy Bear Company?? to ?§The Great American Bear Company...
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(Wheelen, 22-4) This caused a great decrease in the sales of the Bear-Gram. The original intent for the name change was to increase sales and ?§to broaden appeal and to take advantage of the national and international distribution opportunities.?? (Wheelen, 22-4) The company had intitally thought the name ?§Vermont Teddy Bear Company?? wasn?¦t as recognized out West; so therefore it would not make that much of a difference...
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General issues of this essay:
Robert Burns Robert Burns The Vermont Teddy Bear Co MGT485 Vermont Teddy Bear Company SWOT The Vermont Teddy Bear Company The Vermont Teddy Bear Company Vermont Teddy Bear Co Vermont Teddy Bear Company Vermont Teddy Bear vermont teddy bear company vermont teddy bear vermont teddy bear Robert Burns OD Assessment of Vermont Teddy Bear Company Robert Burns
 

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