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Essay

Theme Park Industry on the Gold Coast

Essay specific features

 

Issue:

Business

 

Written by:

Abram L

 

Date added:

July 6, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2034

 

Was viewed:

1402 times

 

Rating of current essay:

 
Essay content:

Therefore, for a new firm wanting to enter the Gold Coast theme park industry would need to invest in building a brand name as a way of trying to overcome existing customer loyalties to the other theme parks. This would require large capital requirements for up-front advertising which would be unrecoverable and along with the unknown brand name would indicate a significant barrier to entry (Hubbard, Rice & Beaming 2008)...
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This would require large capital requirements for up-front advertising which would be unrecoverable and along with the unknown brand name would indicate a significant barrier to entry (Hubbard, Rice & Beaming 2008). The low threat of new entrants is also strengthened by the fact that all the theme parks on the Gold Coast are owned by two companies...
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