Thendy

Essay specific features

 

Issue:

Business

 

Written by:

Estelle N

 

Date added:

July 8, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 521

 

Was viewed:

591 times

 

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Essay content:

[See text for how international trade is measured and protectionism vs. free trade.] Gray Goods - Goods imported from unauthorized dealer; problem = no manufacturer's warranty. Dumping = Sale of export goods at less than "normal" value (less than cost or less than home-country price). Strategic Adaptations Of The Marketing Mix 1 Keep The Product & Promotion The Same Worldwide (Global Marketing) - e...
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& the U.K.). 2 Adapt Only The Promotion - e.g., in most of the world, bicycles are promoted as transportation; in U.S. as leisure. 3 Adapt Only The Product - e.g., Canadians prefer a more bitter beer; Barbie looks Asian in Japan. 4 Adapt Promotion & Product - e.g., American cereals in Asia = snack food; therefore, need different flavors (e...
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