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Thendy
Essay specific features
Written by:
Estelle N
Date added:
July 8, 2013
Level:
University
Grade:
A
No of pages / words:
2 / 521
Was viewed:
591 times
Rating of current essay:
Essay content:
[See text for how international trade is measured and protectionism vs. free trade.]
Gray Goods - Goods imported from unauthorized dealer; problem = no manufacturer's warranty.
Dumping = Sale of export goods at less than "normal" value (less than cost or less than home-country price).
Strategic Adaptations Of The Marketing Mix
1 Keep The Product & Promotion The Same Worldwide (Global Marketing)
- e...
displayed 300 characters
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& the U.K.).
2 Adapt Only The Promotion - e.g., in most of the world, bicycles are promoted as transportation; in U.S. as leisure.
3 Adapt Only The Product - e.g., Canadians prefer a more bitter beer; Barbie looks Asian in Japan.
4 Adapt Promotion & Product - e.g., American cereals in Asia = snack food; therefore, need different flavors (e...
displayed 300 characters
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