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Theory Of Perception And Its Implications For Marketers
Essay specific features
Written by:
Jeremy R
Date added:
July 13, 2013
Level:
University
Grade:
A
No of pages / words:
21 / 5810
Was viewed:
2280 times
Essay content:
This report examined Western Potatoes marketing campaign for the years 2008 and 2009. It was the aim of the report to evaluate, whether the undertaken actions of Western Potatoes were appropriate with respect to the existing theories and concepts of perception. In addition the report proposed possible recommendations for ameliorations...
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This research revealed some valuable findings for marketers: Perception has a crucial impact on the image a consumer attributes to a brand or product. Customer’s perception can be influenced by personal, situational and stimulus factors. Image is the long lasting perception of a brand and influences consumers’ buying decision...
displayed 300 characters
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