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Thorntons
Essay specific features
Written by:
Jeffrey M
Date added:
September 1, 2016
Level:
University
Grade:
A
No of pages / words:
3 / 690
Was viewed:
2395 times
Rating of current essay:
Essay content:
Their marketing mix reflected these different needs.
Regarding the children segment, they created different themes like Dinosaurs, Fossils and Dalmatians spots.
The Strategy Development Directions framework will give use a more specific and global image of Thorntons Strategy.
Protect/Build
Consolidation:
? Chocolate scented
? Relaunch of Continental range
? Chocolate champagne bottle
Market penetration
? Snack bar
? Chocolate on stick ( For Easter)
Product development
? Ice cream
Market Development
? Supermarket customers
? Us Market
? Europe (France, Swiss etc...
displayed 300 characters
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Strategies adopted by Roger Paffard
Mr Paffard developed a strategy of diversification, products development and Strong brand name. He also expands the channels of distributions.
Mr Paffard sees expansion as route to success
Expanding its portfolio to include such products as ice cream, liqueurs or sauces is seen as the most likely means of generating future growth...
displayed 300 characters
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