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Thorntons
Essay specific features
Written by:
Melissa R
Date added:
February 15, 2012
Level:
University
Grade:
A
No of pages / words:
3 / 799
Was viewed:
9264 times
Rating of current essay:
Essay content:
Die flussige Schokolade wird dann fur die Herstellung
von Pralinen, Ostereiern und Toffees verwendet. Thorntons Kernprodukte sind
jedoch ?Pralinen in Schachteln verpackt". Der grosste Teil des Umsatzes wird durch eigene
Thorntons Verkaufsstellen erzielt. Die vielen Verkaufsstellen aufrecht zu erhalten benotigt
sehr viel Geld...
displayed 300 characters
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Die Shops mussen regelmassig erneuert werden, um sich vor Nachahmern
zu schutzen. Thorntons hat auch Franchised Shops. Bei diesen mussen die Qualitat
und auch der Standort immer wieder uberpruft werden. Weitere Verkaufskanale stellen
das Internet und der Telefonverkauf dar. Thorntons benutzt im Gegensatz zur grossen
Schokoladenindustrie nicht pflanzliche Fette sondern Kakao Butter, welches die Schokolade
auf der einen Seite weniger lang haltbar macht, aber auf der anderen Seite die Produkte
frischer wirken lasst...
displayed 300 characters
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