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Thorr Motorcycle
Essay specific features
Written by:
Jonathan L
Date added:
April 27, 2016
Level:
University
Grade:
B
No of pages / words:
4 / 951
Was viewed:
4722 times
Rating of current essay:
Essay content:
Thorr is that the industry is growing, but sales of its high-end product are decreasing. The reason for this loss of market share is that the target customers of its high end product is growing older, and younger people do not identify with the brand image of Thorr. In addition, Thorr is a high product and younger people do not have the large disposable income necessary to support the brand...
displayed 300 characters
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In addition, Thorr is a high product and younger people do not have the large disposable income necessary to support the brand.
• Do you agree with the case’s analysis of the demographic factors affecting Thorr? Can you think of any other explanation? Does this seem counterto any actual data about actual companies that you can find that somewhat contradicts the factors outlined in the case?
Given the demographic factors affecting Thorr, I don’t not agree with the case’s analysis...
displayed 300 characters
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