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Essay

Thorr Motorcycle

Essay specific features

 

Issue:

Business

 

Written by:

Pat H

 

Date added:

September 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 731

 

Was viewed:

7488 times

 

Rating of current essay:

 
Essay content:

I chose to revamp the Cruiser Thorr versus crossing over into the unknown territory of the new product because I felt it was still a viable product line that just needed some updating. o Following my choice to reposition the Cruiser Thorr, I had to make choices about price, promotion, place, and services with a $13,000 budget...
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I came in under budget at $12,753, and the choices I made are as follows: o 1. Maintain Price: Increasing or decreasing the price each have their advantages and disadvantages. I would have had to justify a price increase to the marketplace with upgrades. With complaints of a too-high price already, this was not an option...
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