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Essay

Tim Tam FMCG

Essay specific features

 

Issue:

Business

 

Written by:

Naomi C

 

Date added:

June 25, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 640

 

Was viewed:

7820 times

 

Rating of current essay:

 
Essay content:

The easy to open soft packaging ensures that the product is for people on the go and thus Arnott’s are able to broaden their consumer base. To avoid the risk of diluting or changing the meaning of the core brand (Tim Tam Biscuits) Arnott’s have maintained similar colours on their packaging to that of Tim Tam Biscuits...
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The use of warm brown tones and eclipses have been used to mimic the texture of chocolate. To the consumer, this creates a union between the traditional biscuit and the newly developed Tim Tam Balls. Traditional Tim Tam biscuits are currently Australia’s most popular biscuit selling over 35 Million packets per annum...
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