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Essay

Tivo

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Issue:

Business

 

Written by:

Sherman G

 

Date added:

November 21, 2011

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 223

 

Was viewed:

6928 times

 

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Essay content:

We sell to consumers in part through distribution relationships with major retailers, and direct through our on-line store at TiVo.com. • Television service providers . We also work with a satellite television provider, DIRECTV (for certain of their existing subscribers) as well as cable television providers, Comcast, Cablevision Mexico, and in the future Cox, who pay us recurring monthly fees in order to offer the TiVo service to their subscribers...
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We also work with a satellite television provider, DIRECTV (for certain of their existing subscribers) as well as cable television providers, Comcast, Cablevision Mexico, and in the future Cox, who pay us recurring monthly fees in order to offer the TiVo service to their subscribers. We receive fees for licensing and professional services from these and other customers...
displayed 300 characters

General issues of this essay:
Consumers’ Trade-Off Between Relationship, Service Package And Price TechMall.com’s Revenues TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... TiVo TiVo Tivo Tivo Tivo Tivo tivo tivo Who should own Revenues from natural resources in Canada TiVo TiVo TiVo
 

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