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Essay

tivo

Essay specific features

 

Issue:

Business

 

Written by:

Heather D

 

Date added:

November 13, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 964

 

Was viewed:

4947 times

 

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Essay content:

Effective marketing and innovation have made TiVo the best known DVR in the industry. TiVo has always considered itself as a hardware provider and a service provider and now seem to be shifting to an all service future. Despite having the strongest brand name and one of the largest customer bases TiVo has suffered millions in operating losses...
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Despite having the strongest brand name and one of the largest customer bases TiVo has suffered millions in operating losses. In 2003 a massive transaction from analog to digital DVR's took place. TiVo has been quick to respond to changes in the market by upgrading the features and refining performance...
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General issues of this essay:
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... TiVo TiVo tivo TiVo TiVo Tivo TiVo TIVO Tivo tivo Tivo TiVo Tivo Tivo
 

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