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Essay

TiVo Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Dorothy J

 

Date added:

April 8, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1220

 

Was viewed:

7054 times

 

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Essay content:

The device attracted consumers who were tired of missing their favorite shows because they were too busy to watch them. TiVo also enabled people to fast-forward over irreverent advertising. TV watchers can “pause” a live show to conveniently handle interruptions too. As shown above, the services that TiVo provides allow the consumer to be in control and makes TV viewing “a lot more enjoyable...
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TiVo also enabled people to fast-forward over irreverent advertising. TV watchers can “pause” a live show to conveniently handle interruptions too. As shown above, the services that TiVo provides allow the consumer to be in control and makes TV viewing “a lot more enjoyable.” Despite the high satisfaction from current users, there was a lack of awareness for the brand and the category in the market...
displayed 300 characters

General issues of this essay:
HBS Tivo Case Analyais TIVO BUSINESS CASE TiVo Case Analysis TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... TiVo TiVo Tivo Analysis Tivo Case Study Tivo tivo case analysis tivo TIVO Case Study TIVO TiVo TiVo
 

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