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Essay

Tommy Hilfiger Launches Apparel in Korea

Essay specific features

 

Issue:

Business

 

Written by:

Bruce C

 

Date added:

March 24, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 316

 

Was viewed:

3578 times

 

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Essay content:

We are delighted to be working with Tommy Hilfiger in bringing this truly global brand to Korea," said Mr. Man Gyun Kim, Executive Director of SK Fashion. Bongwoon Kim and Eunhee Lee, two prominent fashion industry executives recently recruited to SK Global, will oversee the brand's launch and rapid expansion throughout Korea...
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Bongwoon Kim and Eunhee Lee, two prominent fashion industry executives recently recruited to SK Global, will oversee the brand's launch and rapid expansion throughout Korea. "We are very excited to launch Tommy Hilfiger in a market as important as Korea. This new marketing and distribution agreement is part of our commitment to further develop the global market strategy for the Tommy Hilfiger brand," added Lynn Shanahan, President of Licensing at Tommy Hilfiger...
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