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Essay

Tootsie Roll Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Cassandra S

 

Date added:

November 23, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 788

 

Was viewed:

10183 times

 

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Essay content:

The success of Tootsie Roll in the U.S. for the past 19 years is attributable to the strong consumer awareness of the company’s brand name and brand loyalty. Over time, Tootsie Roll has neither diluted the quality of its products nor failed to deliver consistency in its brand extension through strategic acquisitions...
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Over time, Tootsie Roll has neither diluted the quality of its products nor failed to deliver consistency in its brand extension through strategic acquisitions. Notwithstanding such success, management must not overlook the inherent danger that a potential blow to such differentiation could engender...
displayed 300 characters

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