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Essay

Tour Operators Overcoming Of Intangibility And Perishability By Using The Internet

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Issue:

Business

 

Written by:

Jennifer C

 

Date added:

January 28, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1794

 

Was viewed:

8828 times

 

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Essay content:

Tourism can be viewed as an unforeseen, unpredictable service industry which offers an intangible and perishable yet desirable experience to the consumer. It can be defined as a multifaceted, multidimensional activity which touches many lives and many different economic activities. (Chris Cooper et al, 2005) Tourism produces and sells product bundles instead of products (products being “experiences”) which are very intangible, products that cannot be stored (simultaneity of production and consumption), therefore perishable...
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(Chris Cooper et al, 2005) Tourism produces and sells product bundles instead of products (products being “experiences”) which are very intangible, products that cannot be stored (simultaneity of production and consumption), therefore perishable. As far as the tourist is concerned, the product covers the complete experience from the time he leaves home till the time he reaches his chosen destination...
displayed 300 characters

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