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Toyota Camry Hybrid price sensitivity analysis
Essay specific features
Written by:
Sherry R
Date added:
November 19, 2014
Level:
University
Grade:
B
No of pages / words:
4 / 879
Was viewed:
1228 times
Rating of current essay:
Essay content:
Unique value effect
There main value emphasized throughout this ad is the fact that it's a hybrid car, with all advantages thereof: cleaner exhaust, contributing to personal (though not stated clearly) and national economy. Although Toyota is not the only hybrid car manufactured (there are others by Honda and Ford), this ad doesn't mention it and presents it as a unique value inherent to Toyota Camry...
displayed 300 characters
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Unique value effect
There main value emphasized throughout this ad is the fact that it's a hybrid car, with all advantages thereof: cleaner exhaust, contributing to personal (though not stated clearly) and national economy. Although Toyota is not the only hybrid car manufactured (there are others by Honda and Ford), this ad doesn't mention it and presents it as a unique value inherent to Toyota Camry...
displayed 300 characters
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