Toyota in France

Essay specific features

 

Issue:

Business

 

Written by:

Eura J

 

Date added:

August 19, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1238

 

Was viewed:

4451 times

 

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Essay content:

At first, the UK seemed the obvious choice. Toyota had its only European car assembly plant at Burnaston, in the UK's Midlands, where a skilled workforce and well-established automotive infrastructure and cluster of related firms are available. However, at the end of January, company president Hiroshi Okuda voiced doubts about investing in the UK because of its hesitation to fully participate in the European monetary system...
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However, at the end of January, company president Hiroshi Okuda voiced doubts about investing in the UK because of its hesitation to fully participate in the European monetary system. In 1997, Toyota finally announced plans to build a $660 million car plant in Valenciennes, 60 km from Lille, France. Evaluation 1...
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