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Essay

Tpf

Essay specific features

 

Issue:

Business

 

Written by:

William L

 

Date added:

May 11, 2015

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 218

 

Was viewed:

1183 times

 

Rating of current essay:

 
Essay content:

Unfortunately, TPF seems to lack the necessary skills and experience needed to target, market or distribute their product to this audience. This is evidenced by their overly broad market, uninspired, generic advertisements, and poor distribution plan. Customer: TPF’s marketing plan is to target single and married individuals between the ages of 21 to 50 with a household income greater than $25,000, a plan which we believe is ill-conceived...
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To illustrate, although 63% of this target invests money in their dog, it is unknown what portion of this figure is specifically spent on pet food, supplies, or veterinary care. Furthermore, according to the case, pet owners are price sensitive; however, nationwide 5.6 billion dollars will be spent this year on dog food...
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