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Written by:
Jamie J
Date added:
July 24, 2016
Level:
University
Grade:
A
No of pages / words:
7 / 1720
Was viewed:
3590 times
Rating of current essay:
Essay content:
The situation was unacceptable for a company whose overall objective is to build the most recognized and respected brand in the world. Starbucks was supposed to represent a new and different place where any man would relax and enjoy quality time, alone or with others. But the market research showed that in the mind of the consumers, Starbucks brand is viewed as corporative, trying to expand endlessly and looking to make lots of money...
displayed 300 characters
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Starbucks was supposed to represent a new and different place where any man would relax and enjoy quality time, alone or with others. But the market research showed that in the mind of the consumers, Starbucks brand is viewed as corporative, trying to expand endlessly and looking to make lots of money...
displayed 300 characters
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