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Essay

Tweeter Price Competitiveness

Essay specific features

 

Issue:

Business

 

Written by:

Eric G

 

Date added:

May 16, 2015

 

Level:

 

Grade:

B

 

No of pages / words:

4 / 1108

 

Was viewed:

5019 times

 

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Essay content:

More importantly though the competition namely Lechmere, Circuit City and the Wiz all carry lower range and lower priced items in each category i.e. 27" Color TV, Multiple CD Players, Camcorders, and Full size speakers, which allows the competition to offer customers cheaper goods than Tweeter, within each category...
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27" Color TV, Multiple CD Players, Camcorders, and Full size speakers, which allows the competition to offer customers cheaper goods than Tweeter, within each category. This creates a reference point for customers to compare against and makes Tweeter look (subjectively) more expensive to buy from. So factually Tweeter is competitively priced, however it suffers from an image problem where it is generally perceived as more expensive than the competition which likely dissuades some customers buying from Tweeter and leaves others feeling that they might have obtained their purchase cheaper else where had they tried...
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