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Essay

Two Wheeler Market

Essay specific features

 

Issue:

Business

 

Written by:

Irving P

 

Date added:

May 19, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1383

 

Was viewed:

2827 times

 

Rating of current essay:

good 60, average 27, bad 1 (total score: 4.2)
 
Essay content:

scooterettes and step thru’s. The market primarily comprises five players in the two wheeler segment with most of the companies having foreign collaborations with well-known Japanese firms earlier. But most of the companies are now planning 100% subsidiaries in India. In the last four to five years, the two-wheeler market has witnessed a marked shift towards motorcycles at the expense of scooters...
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In the rural areas, consumers have come to prefer sturdier bikes to withstand the bad road conditions. In the process the share of motorcycle segment has grown from 48% to 58%, the share of scooters declined drastically from 33% to 25%, while that of mopeds declined by 2% from 19% to 17% during the year 2000-01...
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