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Tylenol Case Study

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Issue:

Business

 

Written by:

Elizabeth W

 

Date added:

August 8, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1396

 

Was viewed:

1239 times

 

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Essay content:

Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship...
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Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction Tylenol's 1982 ordeal has become a classic example of a successful crisis management...
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