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Tyson Foods PR article summary

Essay specific features

 

Issue:

Business

 

Written by:

Larry P

 

Date added:

April 10, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1490

 

Was viewed:

3702 times

 

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Essay content:

Tyson Foods and Mitchell Communications Group used primary and secondary research techniques to identify nonprofit hunger relief organizations in America, competitors' approaches to hunger relief, as well as issues related to key stakeholders in the company. They used their findings to fashion a plan focusing on four areas: strategies, target audiences, objectives, and budget...
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They used their findings to fashion a plan focusing on four areas: strategies, target audiences, objectives, and budget. Execution of the plans, which included new partnerships with four hunger relief organizations (America's Second Harvest, Share Our Strength, Lift Up America, and Feed the Children), resulted in Tyson Foods donating 7...
displayed 300 characters

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