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Essay

U.S. Pioneer

Essay specific features

 

Issue:

Business

 

Written by:

John J

 

Date added:

December 21, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 721

 

Was viewed:

1177 times

 

Rating of current essay:

 
Essay content:

Pioneer's strategy options were: ? Distribution Shift. Shift retail distribution away from specialty stores to department stores and catalog showrooms ? Multiple Branding. Offer several product lines of varying quality and price points under separate brand names ? Company-owned stores. Move toward operating its own retail stores The purpose of this analysis is to: ? Evaluate the strength and weaknesses of each strategy ? Recommend what plan should be adopted, rejected, or modified and adopted ? Determine the best marketing channels RECOMMENDATION ? Adopt superordinate goals...
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Offer several product lines of varying quality and price points under separate brand names ? Company-owned stores. Move toward operating its own retail stores The purpose of this analysis is to: ? Evaluate the strength and weaknesses of each strategy ? Recommend what plan should be adopted, rejected, or modified and adopted ? Determine the best marketing channels RECOMMENDATION ? Adopt superordinate goals...
displayed 300 characters

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