Understanding Of Brand

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Written by:

Pamela L


Date added:

November 17, 2015








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2 / 350


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The sources of Russian Standard’s brand equity will be analyzed according to these five constituents. Brand loyalty Brand loyalty is “a strongly motivated and long standing decision to purchase a particular product service” (Dibb et al, 2001). The main source of Russian Standard’s brand loyalty is its brand name...
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The name directly demonstrates the Russian spirit and pride and conforms to the psychological requirement of Russians. Anyone who seeks Russian identity may generate brand loyalty. Brand Awareness Brand awareness leads to brand familiarity. The familiar brand would be viewed more reliable. Russia Standard’s brand awareness is mainly from its on-premise and off-premise promotion, including sponsoring nightclub party and a team of salespeople supporting promotion of the brand in supermarkets and specialty stores...
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