Unethical Practices in Marketing to Children

Essay specific features

 

Issue:

Business

 

Written by:

Teresa V

 

Date added:

November 5, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2748

 

Was viewed:

5639 times

 

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Essay content:

More and more, children have adapted to the arguably unsettling reality of dollar awareness and when the famous question is raised, the more likely answer these days is "to make money". (Clay 1) Disconcerting as it may be, we have clearly entered into a new way of life, where materialism has penetrated even the innocent aspirations of a child...
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It is no secret that that child is now the biggest target of companies who are spending billions of dollars a year to promote their products. Obviously, they are succeeding. It is impossible to turn on the television without seeing a myriad of commercials aimed at the younger generation focused mainly around consumer goods and high in sugar and calorie foods...
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