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Unilever
Essay specific features
Written by:
Mark J
Date added:
January 8, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 363
Was viewed:
2860 times
Rating of current essay:
Essay content:
Is SlimFast a good strategic fit, given that there are no other important diet products in Unilever's product/brand portfolio?
3. What is going on at SlimFast in 2003? Why are sales nose-diving? What can be done to get things turned around? Should the SlimFast business be sold? Was the acquisition a mistake? Why did things look so good at the time of the acquisition and so dismal now?
4...
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Did Unilever pay too much to acquire Ben & Jerry's? Is there any reason to believe that Ben & Jerry's might be a better performer as part of Unilever than it would be a standalone enterprise? What problems will Unilever be likely to encounter with its Ben & Jerry's acquisition?
5. Did Unilever pay too much to acquire Best Foods? Why or why not? What is your assessment of Best Foods' recent performance and business portfolio? Is Best Foods a good strategic fit?
6...
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