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Unilever

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Issue:

Business

 

Written by:

Mark J

 

Date added:

January 8, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 363

 

Was viewed:

2866 times

 

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Essay content:

Is SlimFast a good strategic fit, given that there are no other important diet products in Unilever's product/brand portfolio? 3. What is going on at SlimFast in 2003? Why are sales nose-diving? What can be done to get things turned around? Should the SlimFast business be sold? Was the acquisition a mistake? Why did things look so good at the time of the acquisition and so dismal now? 4...
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Did Unilever pay too much to acquire Ben & Jerry's? Is there any reason to believe that Ben & Jerry's might be a better performer as part of Unilever than it would be a standalone enterprise? What problems will Unilever be likely to encounter with its Ben & Jerry's acquisition? 5. Did Unilever pay too much to acquire Best Foods? Why or why not? What is your assessment of Best Foods' recent performance and business portfolio? Is Best Foods a good strategic fit? 6...
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