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Unilever Canada: Becel Margarine
Essay specific features
Written by:
Michael G
Date added:
February 18, 2017
Level:
University
Grade:
A
No of pages / words:
5 / 1171
Was viewed:
1791 times
Rating of current essay:
Essay content:
The architectural industry as a whole is seen to be in its maturing stage, where it is highly competitive, this increase in number of private brands is gradually slowing the overall growth to 1 ? 2 percent annually. The industry not only is it facing competition between manufacturing and retailing levels, but it is also facing an increased level of competition from substitute products, such as aluminum sidings, interior wall covering and wood paneling, which consumers see them as new trends, while architectural paintings became a durable commodity that is infrequently purchased...
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Jones Blair Company is losing
market share, since the whole industry is shrinking, and competition is increasing there slice of the pie is getting smaller and smaller every once in a while.
Analysis
Referring back to the case, it was apparent that the JBC architectural paint market area is based on a geographic segment...
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