Unilever Canada Becel Margarine Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Brandon T

 

Date added:

December 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

18 / 4801

 

Was viewed:

2595 times

 

Rating of current essay:

 
Essay content:

Executive Summary Becel needs to adjust their promotional efforts to address both a heart healthy and great tasting product, while expanding their target market to the twenty-five and above demographic. Becel's current customers are largely empty nester households where the customers tend to be affluent with high incomes and over sixty-five years of age...
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By adjusting their promotional efforts to address both a heart healthy and great tasting product, Becel will be able to meet the needs of the twenty-five and above demographic. Becel's strengths include a strong reputation as a leader in heart health and nutrition education, being the premium priced margarine, and the highest consumer loyalty of any margarine category...
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