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Unilever Case Analysis
Essay specific features
Written by:
Edward C
Date added:
June 28, 2014
Level:
University
Grade:
A
No of pages / words:
8 / 2124
Was viewed:
569 times
Rating of current essay:
Essay content:
The key is that it gave decision-making power to its managers in different countries so that they could tailor their products to the market's specific preferences and consumers' local tastes. Thus, it was the cross-country preferences of consumers that determined what products Unilever would carry. The global segment provides an enormous opportunity for Unilever...
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The global segment provides an enormous opportunity for Unilever. The case states that emerging country markets show the greatest potential for sales growth. Major competitors such as Procter & Gamble and Kraft Foods had sales in roughly 140 to 150 different countries in 2003, and Nestle, Unilever's main rival, had market penetration in almost every country in the world...
displayed 300 characters
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