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Unilever Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Fonda R

 

Date added:

October 7, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 294

 

Was viewed:

4013 times

 

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Essay content:

The key is that it gave decision-making power to its managers in different countries so that they could tailor their products to the market's specific preferences and consumers' local tastes. Thus, it was the cross-country preferences of consumers that determined what products Unilever would carry. The global segment provides an enormous opportunity for Unilever...
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The global segment provides an enormous opportunity for Unilever. The case states that emerging country markets show the greatest potential for sales growth. Major competitors such as Procter & Gamble and Kraft Foods had sales in roughly 140 to 150 different countries in 2003, and Nestle, Unilever's main rival, had market penetration in almost every country in the world...
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