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Unilever: diversification strategy

Essay specific features

 

Issue:

Business

 

Written by:

Lydia C

 

Date added:

August 8, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 392

 

Was viewed:

2312 times

 

Rating of current essay:

 
Essay content:

Unilever's strategy was an active diversification programme through acquisition. The vigour with which this was pursued, while successfully introducing the company into valuable new categories, also brought in a lot of peripheral activities. Unilever's thirteen core business sectors are: ice cream, tea-based beverages, culinary products, hair care, skin care and deodorants (all with superior growth potential);spreads, oral care, laundry care and household care (steady growth); and frozen foods, fragrances and professional cleaning (selective growth)...
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With five hundred companies operating in more than sixty countries, Unilever is so complicated that few outsiders understand its structure. Its activities range from growing oil-bearing seeds and catching fish to selling all kinds of goods to the ultimate consumer. Yet it is at the same time a highly specialized business with a major concentration in marketing grocery products, from fish and processed foods to soaps and toiletries...
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General issues of this essay:
A Definite Link Between an Organisation's Business Strategy and Human Resources Strategy is Essential for Business Success Business Problem: Grocery C &Amp;Amp; C Grocery Financing a grocery store Future of the grocery store Grocery Inc. Grocery Paper The Grocery Industry: UK grocery market Unilever Objects To Groupm Co-Pitching For P&Amp;G Business Unilever: diversification strategy God in a Grocery Store grocery shop Grocery Store Database Grocery Store Inventory
 

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