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Essay

Unilever in Brazil low income

Essay specific features

 

Issue:

Business

 

Written by:

Jan J

 

Date added:

March 7, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 604

 

Was viewed:

1721 times

 

Rating of current essay:

 
Essay content:

It owns three brands in Brazil: Omo, Minerva and Campeiro. Omo is the top brand of the portfolio and perceived as a high quality at a premium position. Minerva is a medium quality product with low brand awareness. Campeiro is a well-known cheapest product but with a low top of mind penetration. In order to develop its presence in Brazil and to gain market shares, Unilever’s top management wants now to target the low-income segment living in the Northeast region of the country...
displayed 300 characters

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Campeiro is a well-known cheapest product but with a low top of mind penetration. In order to develop its presence in Brazil and to gain market shares, Unilever’s top management wants now to target the low-income segment living in the Northeast region of the country. This is a very new segment that Unilever cannot market as the traditional one...
displayed 300 characters

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