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Essay

Unilever shakes up brands marketing

Essay specific features

 

Issue:

Business

 

Written by:

Ryan A

 

Date added:

May 7, 2013

 

Level:

 

Grade:

B

 

No of pages / words:

1 / 253

 

Was viewed:

5167 times

 

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Essay content:

Teddington: Mar 17, 2006. pg. 2, 1 pgs Source type: Periodical ISSN/ISBN: 00082309 ProQuest document ID: 1015496231 Text Word Count 176 Document URL: http://0-proquest.umi.com.library.newcastle.edu.au:80/pqdweb?did=1015496231&sid=1&Fmt=3&clientId=29744&RQT=309&VName=PQD Full Text (176 words) Copyright Haymarket Business Publications Ltd...
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Mar 17, 2006 Unilever is testing a new marketing approach and is assigning six of its marketers to integrate marketing across its leading brands. The company is trialling the system across six of its 12 product categories. However, if successful, it will be rolled out across other categories. Five of the six individuals are dedicated to digital media...
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