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Uniliver Case Study

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Issue:

Business

 

Written by:

Anne B

 

Date added:

October 31, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

5 / 1273

 

Was viewed:

9615 times

 

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Essay content:

They are attempting to do this with a program for developing entrepreneurs, named “Shaktis.” Met with initial success the program now needs to grow without increasing costs. Situational Analysis -----External Analysis • They have penetrated the deepest into the rural markets at around 16% o Competitors are beginning to enter market but are well behind • Also compete with local retailers • One Shakti for every for every 5 villages, large room for growth • Government barriers, different for every region • Language barriers, many different dialects • Compete across a large variety of product lines (HLL), o In contrast Have smaller product variety (Shaktis) • Very rural Area o Bad infrastructure o Differing social norms with relation to Women and their role in society • Micro Credit o Different based on location -----Internal Analysis • HHL o Need to develop Shaktis market • Shaktis o Higher turnover of entrepreneurs in last year of data, o Need to create higher level of entrepreneur confidence and knowledge o Have high level of brand(s) equity…...
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ie Vani program, ect o Provide high level of service o Have large network of people working – in places that are remote ? Possibly underutilized o Low knowledge of modern hygiene and medicine Alternative Courses of Action 1. Develop Existing Networks and Communication • Advantages i. Sharing of knowledge between existing between entrepreneurs 1...
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