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Usa Today Case Study

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Issue:

Business

 

Written by:

Ryan W

 

Date added:

May 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1268

 

Was viewed:

9972 times

 

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Essay content:

Loyalty was something that the reporters loved and cherished about the company. But, in the late 1990s, things started to change. Online reporting became popular, and more and more people were going from the daily newspaper to the internet for their breaking news. How was USAT going to handle such a change? They were losing their market share in the daily newspaper sales...
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How was USAT going to handle such a change? They were losing their market share in the daily newspaper sales. Their response was Online, USTA’s version of online news. They started the Network Strategy. This strategy integrated television, paper and digital news. USAT would create content for television, the paper would deliver content to Online, and then digital images would be sent to the newspaper and video to Online...
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