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Essay

"Using Perceptual Maps in Marketing" Simulation

Essay specific features

 

Issue:

Business

 

Written by:

Tina G

 

Date added:

December 8, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1114

 

Was viewed:

1956 times

 

Rating of current essay:

 
Essay content:

With the decline of sales, Thorr Motorcycles will need to change the consumer image in order to bring profits to the Cruiser Thorr again. Because marketing is not only selling and advertising organizations must understand how it can affect the product and players in the economic system. The simulation helped to construct and use a perceptual map in order to create an effective marketing plan for the motorcycle brand...
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The simulation helped to construct and use a perceptual map in order to create an effective marketing plan for the motorcycle brand. The situation The major situations in the simulation where a decrease in the sales of the Cruiser Thorr, creation of a market plan that would reposition Cruiser Thorr versus launching a new motorcycle, and to interpret market research findings to plot Cruiser Thorr's brand attributes on a perceptual map...
displayed 300 characters

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