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"Using Perceptual Maps in Marketing" Simulation
Essay specific features
Written by:
Arleen G
Date added:
September 19, 2016
Level:
University
Grade:
B
No of pages / words:
4 / 955
Was viewed:
7310 times
Rating of current essay:
Essay content:
In the following essay, I will attempt to define Public Relations based on my own interpretation, as well as other outside sources. I will compare and contrast three published definitions of public relations in an attempt to explain why the field of Public Relations is so difficult to define.
Public Relations is a general term used to encompass the strategies involved in positively impacting an organization's publics, which reciprocates by positively affecting the growth, maintenance, or support of the organization...
displayed 300 characters
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The Public Relations field is comprised of multiple specialties, each with their own subsequent intellectually-skilled constituents. The role of the Public Relations professional varies, and is highly dependent upon the establishment he or she represents.
The study of Public Relations cannot be assigned to one particular category due to its
complex nature...
displayed 300 characters
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