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Essay

USIR

Essay specific features

 

Issue:

Business

 

Written by:

Benjamin S

 

Date added:

April 5, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1023

 

Was viewed:

5536 times

 

Rating of current essay:

 
Essay content:

In the near-term, USIR’s intermediate marketing goals must be to focus on retaining current customers and expanding their usage of equipment rental services. Long-term, USIR’s bottom line goal should be to retain its current market share leader position and continue to grow sales faster than the market...
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Long-term, USIR’s bottom line goal should be to retain its current market share leader position and continue to grow sales faster than the market. An approach focusing on customer intimacy through customer segmentation provides USIR with the most attractive prospects because it allows the company to better understand the motivations and behaviors of its customers, provides the opportunity to develop effective methods to broaden awareness of the rental equipment concept, and leverages some of the earlier investments that can differentiate USIR from its competitors...
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General issues of this essay:
The Customer Comes Second A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer Needs Customer relationships marketing Customer MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Marketing and Customer Relationships Worksheet Meet Your Next Customer Nature Of Customer Focus segmentation of customer base THE REALITY CUSTOMER BASE USIR Usir Customer Service What constitutes good customer service and makes a company in the fast food industry indispensable?
 

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