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Usir

Essay specific features

 

Issue:

Business

 

Written by:

Marie H

 

Date added:

December 27, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 912

 

Was viewed:

8026 times

 

Rating of current essay:

 
Essay content:

The primary goal of USIR is to identify and define various practices to maintain its 40% annual growth consistently. In order to achieve this goal, USIR needs to address two key challenges: 1. Low rental market share for electronic instruments 2. Implementation of a robust segmentation strategy and alignment of its marketing resources USIR can overcome the above impediments and achieve its goal by 1...
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Focusing on Category Build segmentation strategy to increase the total rental market from the present 4% with appropriately positioning its marketing resources 2. Leverage the existing customer base to derive further insight to identify future customers A detailed analysis of the above points is discussed below...
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