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Valley Winery Case

Essay specific features

 

Issue:

Business

 

Written by:

Jeffrey B

 

Date added:

November 21, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1113

 

Was viewed:

9996 times

 

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Essay content:

For example, maintenance of long term relationships with buyers would be overlooked. If management is pushing the sales reps to just go after the sale at any cost, reps could be looked at as unethical and even too pushy. Valley Winery management encourages reps to lie about how many cases of wine are sold to buyers...
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Valley Winery management encourages reps to lie about how many cases of wine are sold to buyers. This is unethical and puffery. Pushing these sales reps to call their ethics into question, what does that say about management? Pat Waller, employee of Valley Winery, was recently promoted to sales manager of the San Francisco region's chain division...
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