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Essay

Value creation

Essay specific features

 

Issue:

Business

 

Written by:

Anne W

 

Date added:

November 1, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 584

 

Was viewed:

718 times

 

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Essay content:

These markets are characterized by high connectivity (Dutta and Segev, 1999), a focus on transactions (Balakrishnan et al), the importance of information goods and networks (Shapiro and Varian, 1999), and high reach and richness of information (Evans and Wurster, 1999). Reach refers to the number of people and products that are reachable quickly and cheaply in virtual markets; richness refers to the depth and detail of information that can be accumulated, offered, and exchanged between market participants...
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Virtual markets have unprecedented reach because they are characterized by a near lack of geographical boundaries. As an electronic network with open standards, the Internet supports the emergence of virtual communities (Hagel and Armstrong, 1997) and commercial arrangements that disregard traditional boundaries between firms along the value chain...
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