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Essay

Value Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Belinda E

 

Date added:

September 12, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1090

 

Was viewed:

2461 times

 

Rating of current essay:

 
Essay content:

It is the world of differentiated categories that are creating the niche in today's world and the slice of that niche is where value drivers are going to rush. A value factor might overshadow the basic need factor in the product ! Sounds surprising ! Imagine the delivery of a birthday cake at the right time of birth (day or night) wherever you are on this globe ...
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Would you then bother to think which variety of cake it was or which brand ? In my opinion, value marketing has capabilities infinite which is not reachable through conventional marketing could ever exploit. The creative aspects of value creation around the ?human being' or the ?subject' could be endless and renewable...
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