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Essay

vermont teddy bear

Essay specific features

 

Issue:

Business

 

Written by:

Thomas P

 

Date added:

February 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1048

 

Was viewed:

3722 times

 

Rating of current essay:

 
Essay content:

Never content to rest on its laurels, the company is always seeking ways to improve its merchandising and reach new audiences. The Challenge For Vermont Teddy Bear, which realized more than 60 percent of its $66 million in revenue online in 2004, ecommerce is not just a marketing channel?it is a significant and growing revenue generator...
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The company wanted to increase revenues by cross-selling and up-selling teddy bear accessories and by enhancing the overall online customer shopping experience. It also wanted to improve customer satisfaction by ensuring that gifts were delivered on the requested date and to the correct address. In addition, the company realized it needed to offer and support multi-language sites to successfully reach the Hispanic market in the US...
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General issues of this essay:
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