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Vespa Research Paper

Essay specific features

 

Issue:

Business

 

Written by:

Palmer P

 

Date added:

November 27, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

19 / 5172

 

Was viewed:

3674 times

 

Rating of current essay:

 
Essay content:

Using available secondary research and conducting interviews with scooter dealers, we were able to discover criteria to compare to the Bryan/College Station market. In addition, we researched the overall Bryan/College Station area. This included secondary research to determine demographics, target markets, trends, and more about the Vespa image...
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We wanted a better understanding of who our consumer would be. Also, we conducted a survey distributed to Bryan/College Station residents. This provided us with local residents' current opinions about Vespa and allowed us to either confirm or reject whether there is a demand in the town. Conducting research is a vital step in determining the success of opening a Vespa dealership...
displayed 300 characters

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