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Essay

Viral Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Jamie P

 

Date added:

August 15, 2016

 

Level:

 

Grade:

B

 

No of pages / words:

4 / 1037

 

Was viewed:

2491 times

 

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Essay content:

Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions of people. With low marketing cost, it could experience an exponential growth of customer’s awareness of the brand it is promoting. At a nearly zero acquisition cost, marketers can build a customer base through the high pass-along rate from person to person...
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If a large percentage of recipients forward a marketing message to a large number of friends, the overall growth snowballs very quickly. On the other hand, if the pass-along numbers get too low, the overall growth quickly fizzles. This exponential audience growth is what makes viral marketing so appealing to many marketers in ROI terms...
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