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Virgin Group Brand Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Pauline F

 

Date added:

April 7, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3131

 

Was viewed:

1089 times

 

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Essay content:

They are involved in planes, trains, finance, soft drinks, music, mobile phones, holidays, cars, wines, publishing, bridal wear, and more. What unites all these businesses is the values of their brand and the attitude of their 30,000 employees. Total 2003 global revenues exceeded CAD$7.4 billion. Virgin has positioned themselves as the consumer's champion and strives to be known for developing products and services that make the consumer's life easier ? delivering better value, a better service, challenging the status quo, and injecting an element of fun...
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(http://www.virgin.com/aware/customers.asp). Virgin believes in making a difference and their corporate mandate states: "we stand for value for money, quality, innovation, fun, competitive challenge, and brilliant customer service" (http://www.virgin.com/aboutvirgin/allaboutvirgin/ whatwereabout/default...
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