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Virgin Group - Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Audrey P

 

Date added:

April 29, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2113

 

Was viewed:

6498 times

 

Rating of current essay:

 
Essay content:

The company tried to look at from customers' side and tried to see the basic needs of the customers. They haven't tried to touch all the customers; however they tried to reveal the competitive advantage of reaching to some clusters. According to Michael Porter's "What is Strategy" article we can classify Virgin Group's positioning as access-based positioning...
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Virgin Group asked several fundamental questions to themselves in order to add value to specific business sectors. Some examples empowering those arguments are: - Is this an opportunity for restructuring a market and creating competitive advantage? - Is the customer confused or badly served? Positioning in different areas is not always easy (I can say it is too difficult)...
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